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Pink & Black | December 9, 2016

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All About Victoria’s Secret’s Hot New Nail Polish Collection

All About Victoria’s Secret’s Hot New Nail Polish Collection
Meghan Hoffman

Victoria’s Secret sure knows how to tug on our shopping heartstrings, as well as our wallet clasps. As if we couldn’t get enough of their Pink yoga pants and their Body by Victoria bras, in late January Victoria’s Secret launched a new irresistible product, their line of nail polish.

VS released a 20-piece polish collection with tempting lacquers in various colors, glitters and metallic, including many shades of their signature pink. “Backstage” is an adorably glittery, shiny and pink choice, and “Bombshell Pink” captures the famous VS hue. The polishes are available in Victoria’s Secret stores and cost $10 a bottle. To celebrate the release, Victoria’s Secret created a how-to video with manicurist Yuna Park and VS angel Lindsay Ellingson to share tips for a salon-worthy mani, all of course demonstrated with the VS polish. Lindsay shared that the VS Angels’ go-to polish shade is “Bitten,” which is used in the catalogue shoots, commercials and the VS Fashion Show.

Celebrity-inspired nail polish lines are becoming the next big thing, with many nail polish collections gaining inspiration either from movies – like China Glaze’s The Hunger Games-themed “The Capitol Colors Collection”- or from celebrities creating colors for their own line. Musicians like Katy Perry and Nicki Minaj have released their own collections through OPI, with colors reflecting their personal styles. Justin Bieber released his “One Less Lonely Girl” nail polish line in collaboration with Nicole by OPI. According to a TIME article written in February 2011, two months after the Biebs’ polish line hit stores, one million bottles had been sold. Recently, Nicole by OPI released the Selena Gomez collection, partnering with star Selena Gomez to produce 14 new shades like “Love Song” and “Spring Break.” This collection is girly and fun, making the polishes perfect choices for the approaching spring and summer.

Reality television’s favorite family, the Kardashians, teamed up with Nicole by OPI to launch Kardashian Kolor, with polishes created by the sisters, including Kendall and Kylie. Starting with their first collection in the summer of 2011, with kleverly named shades like “Kourt is Red-y for a Pedi” and “Khloé Had a Little Lam-Lam,” Kardashian Kolor has since released a holiday collection and a Spring 2012 collection. These polishes can be bought at stores like CVS for $7.

Not only can real celebs inspire a nail polish line, one of America’s favorite mouse characters now has her own OPI line…Minnie Mouse! The four polishes are variations of pinks and reds capturing “Minnie’s carefree spirit and iconic style.”


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